I learned a new Spanish word today - un pijo. It means something of how the young of the nouveau riche show off that wealth. Anyway... I was leaning over one of my students when I found myself asking, "Is that Polo? Are you wearing the cologne Polo??" Indeed it was. I don't know about you girls,and/or boys, but I haven't smelled Ralph Lauren since about 1990!!! Ah, only the briefest memories-they were pijos too.

http://www.urbandictionary.com/define.php?term=pijo